Solar clients that survive the incentive whiplash.
ITC, NEM, state rebates - solar marketing changes faster than any vertical. We fulfill the SEO, paid, and content work that adapts when the policy does.
14–20 hr
Saved per account / month
45–90 d
To consistent rankings
100%
White-labeled
1:1
Pilot account first
The patterns we see on every project.
We've shipped solar products across multiple teams. These are the patterns we plan around from sprint one.
- Generic 'solar install' pages with no state-specific incentive math
- Battery add-on (Powerwall, Franklin) buried inside a PV page
- Meta lead-gen campaigns sending unqualified credit < 650 leads
- 30-day appointment-set rate stuck under 12%
Same framework, Solar & Battery-specific details.
Audit
Two-week pilot on a single solar account. We map the lead funnel, current ad spend, GBP, site, and tracking - and tell you where the leaks are.
Install
AI Operators take over fulfillment for SEO, GBP, paid, and reporting on that pilot account. You see the workflow before you scale roster-wide.
Scale
Roll the same operators across the rest of your solar book. Account managers stay client-facing; the AI does the fulfillment work underneath.
Report
White-labeled monthly reports go out automatically - leads, calls, booked jobs, ranking changes - branded as your agency.
Why this vertical moves the way it does.
Residential solar is policy-driven: a single state PUC ruling can collapse demand 40% in 90 days (see NEM 3.0 in California). The agencies that win bake utility and incentive logic directly into their landing pages - and re-stage content the week policy changes.
$36B
U.S. residential solar
2024
$28k
Avg system + install
Net of ITC
97 days
Avg sales cycle
Lead to install
11%
Lead → install rate
Industry median
Typical solar account funnel
Where the dropoff actually happens.
Source: blended median across solar & battery accounts we've audited. Funnels vary by market and ad spend.
Seasonal demand
Peak hits in June.
Relative search demand, indexed to the year's peak month. We pre-stage content 4–6 weeks before each ramp.
What competitors keep getting wrong
- Landing pages still quoting expired ITC % from 2022
- No battery storage page despite 60% of attach rate growth coming from it
- Meta forms with no credit pre-qual - 70% lead waste
The pieces that ship together.
Each solar engagement bundles the components below. We don't sell modules - we ship products.
- State + utility-specific incentive landing pages
- Battery-storage product funnels (Powerwall, Tesla, Enphase)
- Meta + Google paid with credit-pre-qual gating
- GBP per service area
- Long-cycle email + SMS nurture
- White-label reporting + CAC dashboards
Common Solar & Battery questions.
How fast do solar clients see results?
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Consistent ranking movement in 45–90 days on most accounts. Paid and GBP lift faster - usually inside the first 30 days once tracking is clean.
Is this white-label?
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Yes. Every deliverable - reports, content, ad creative, audit docs - ships under your agency's brand. Clients never see us.
Will it replace my account managers?
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No. It replaces the fulfillment hours behind them. Your AMs stay the strategic face; the operators handle execution and reporting underneath.
What does onboarding look like?
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We start with one pilot account, two-week audit, then turn on the operators. Once you see the workflow, we roll it across the rest of your roster.
Ready to build your Solar & Battery product?
Book a 30-minute demo. We'll walk through one of your real accounts, surface where the hours are going, and tell you honestly if your roster is a fit.
Reply within 24 hours
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Solar & Battery agencies in your market
We fulfill for agencies across every US state. Browse by region: