Added SEO + paid ads as new profit centers - $50K MRR in 8 months
A web design and branding agency with 15 employees wanted to add ongoing marketing services but couldn't afford to hire specialists. Agentix let them offer the full stack white-label.
Client identity withheld. All figures, timelines, and tactics are from a real engagement.
What changed in 8 months.
Monthly recurring revenue
New profit center
Marketing clients
From web design base
Agency profit margin
+39 pts
Client LTV
+343%
What they were up against.
- 1
Web design projects were one-time revenue - needed recurring services
- 2
Couldn't find affordable SEO and paid ad talent in Chicago market
- 3
Previous attempt to outsource white-label ended with a client finding the provider
- 4
Needed to deliver results fast to prove value to existing web design clients
How we shipped their product.
Step 01
Full white-label stack
Agentix SEO and AgentixFLO configured with the agency's complete branding. Clients never saw Agentix - only the agency's name on reports, dashboards, and deliverables.
Step 02
Rolled out to existing web clients first
Offered 'marketing retainer' to 20 recent web design clients. 14 signed up in the first month because the agency already had trust and the price was competitive.
Step 03
SEO + paid ads compounding
Clients running both products saw organic and paid traffic reinforce each other. The agency packaged this as their 'Growth Stack' - their highest-margin offering.
Step 04
Profit margin visibility
Predictable per-account fulfillment cost from Agentix meant the agency knew exactly what each client cost to deliver. They priced retainers at 3–4x cost and maintained 70%+ margins.
What it meant for the business.
Recurring revenue now exceeds one-time project revenue - agency is no longer feast-or-famine
Hired 3 new business development reps because fulfillment was handled by Agentix
Two web design clients referred 5 new marketing clients each
Agency owner says the business is 'unrecognizable' from 8 months ago
"We went from a project-based web shop to a recurring-revenue marketing agency without hiring a single specialist. Agentix is literally our product team."
- Founder, Chicago full-service agency
Want this for your full-service agency product?
Every engagement starts with a free 30-minute audit of your market. We surface technical risks, name the smallest billable wedge, and tell you honestly if we are the right team.